The brand book · 01
The Wildland
identity.
Remarkable by nature.
Unmistakably Wildland.
Our compass for everything that comes next.
Our north star
Find somewhere remarkable.
Not another directory. A feeling of discovery. Wild places, hidden history, beautiful stays and brilliant days out — presented with care, curiosity and a little wonder.
A signature, not a logo trick.
Wildland
Let the name breathe. Clean lettering, generous clear space. No badges, outlines, added symbols or decorative effects.
Quiet colour. Wild character.
Words. Clarity. Character.
Navigation and signature moments.
An accent. Never the whole story.
A quiet space around the wild.
White and light surfaces carry the page. Forest anchors it. Mint marks the moment that matters.
Words with room to breathe.
Urbanist · The voice
Somewhere
remarkable.
Expressive headings. Confident scale. Short lines. Natural letter spacing.
Figtree · The details
The path less travelled. The stillness of a lake. A place worth slowing down for.
Clear, warm and easy to read. Useful information without visual noise. No serif fonts.
The place is the protagonist.
Less stock.
More soul.
Cinematic. Grounded. True.
- Match the image to the actual place. Never reuse a generic landscape as if it were the destination.
- Seek depth, natural light, rich shadows and tactile detail. Darker in mood, never so dark that the place disappears.
- Keep landmarks, buildings and accommodation recognisable. Never invent rooms, facilities or scenery.
- Use licensed photography with visible credits. Label generated likenesses as imagined views, not real photographs.
- Compose for portrait discovery and wide screens. Keep the subject visible and words clear.
Familiar shapes. Distinctive feel.
Floating forest navigation. Circular controls. Fine, consistent icons. A mint accent for the active destination.
Keep the rhythm.
Generously rounded photo windows, quiet surfaces and unframed sections. Space creates hierarchy. Motion is subtle and respects reduced-motion preferences.
Sound like a curious local.
Wildland
A quiet wood. A different kind of day.
Specific. Warm. Understated. Let the place earn the excitement.
Not Wildland
The ultimate must-see destination!!!
No empty superlatives, pressure, made-up facts or tourist-brochure noise.
Before anything goes live
Does it feel like Wildland?
Same colours, same type, same quiet confidence.
The place leads. The interface stays out of its way.
Photos are matched, credited and honestly described.
Useful details are verified — or clearly need checking.
Comfortable to use on a phone and a larger screen.
Nothing added just for decoration.